Coaching Support Designed
For Educators, By Educators

 Our mission is to provide a coach to each PK-12 educator to help them grow & stay in the profession while advancing equitable learning opportunities & improving outcomes.

Our Story

We built Ribbit’s Learning Hub software platform to deliver and scale evidence-based instructional coaching because, now more than ever, every educator needs support that meets their needs.
Unfortunately, schools and districts don’t have the human capital capacity to expand coaching to each educator on their own. Where coaching programs do exist, coaching is often only available to new or struggling educators, or those who teach tested subjects and grades.
This means that the majority of educators lack access to this critical support. Educators, and their students, in under-resourced communities are disproportionately, negatively impacted by the lack of access to instructional coaching supports.
As educators, we’ve dealt with this problem first hand in our own schools and districts. As entrepreneurs we’ve spent decades working with under-resourced communities, including rural schools, to expand coaching support to their teachers and leaders.

We’re different.

several purple umbrellas with one blue one that is unique

We Believe

Our human-centered, tech-enabled platform is guided by best practices, adult learning theory and the following non-negotiables.

Access

Every educator should have access to high-quality, sustained & impactful support.

Empower

Educator choice as it relates to learning, including in the level of guidance & coaching, is critical to increasing satisfaction, fostering agency & ownership.

Every Educator

All educators, no matter their tenure, assignment, performance history, or geographic location deserve relevant, job-embedded, professional learning & instructional coaching.

Support

By providing every educator coaching support we can improve retention, the quality of instruction & improve student & community outcomes.

Our Advisors

The Ribbit team is advised by current practitioners & experts. With their guidance & support, we are radically changing coaching support for all educators.

Dr. Heather Cruz, EdD

Dr. Heather Cruz, EdD

Chief Academic Advisor

Heather is a life-long educator with over 30 years of experience ranging from the classroom to the state department… READ MORE

Dr. Richard Ingersoll, PhD

Dr. Richard Ingersoll, PhD

Subject Expert Advisor

Dr. Ingersoll is a leading expert on America’s elementary and secondary teaching force. His research examines teaching as a job…READ MORE

Dr. Emily Davis, PhD

Dr. Emily Davis, PhD

Subject Expert Advisor

Dr. Davis is an expert on the development of high-quality induction & coaching programs for both new…READ MORE

Adam Rothberg

Adam Rothberg

Expert Advisor

Adam is a seasoned and highly effective leader with a broad range of skills and experience. Among other roles, Adam has …READ MORE

Dr. Heather Cruz, EdD

Chief Academic Advisor

Heather is a life-long educator with over 30 years of experience ranging from the classroom to the state department… READ MORE

Dr. Richard Ingersoll, PhD

Subject Expert Advisor

Dr. Ingersoll is a leading expert on America’s elementary and secondary teaching force. His research…READ MORE

Dr. Emily Davis, PhD

Subject Expert Advisor

Dr. Davis is an expert on the development of high-quality induction & coaching programs for both new… READ MORE

Adam Rothberg

Expert Advisor

Adam is a seasoned and highly effective leader with a broad range of skills and experience. Among other roles…READ MORE

Our Team

It’s not enough to just know what’s not working. Guided by our experiences (each founder has spent over twenty years in education) and research (there’s a ton of it, and we’ve read it all) we also know what does work and what it will take to radically transform coaching support for all educators.

We’ve translated our knowledge, expertise & passion into a solution that leverages technology to deliver & scale support to educators in a cost-effective & impactful way.

We are believers.

Dr. Ildi Laczko-Kerr, PhD

Chief Executive Officer

Ildi’s career began by studying the impact of educators on their students’ achievement. She has decades of experience in government, schools & non-profit organizations… READ MORE

Robert Di Bacco

Chief Operating Officer

Rob’s decades long career in business & education allows him to be a multi-faceted member of the leadership team. Most recently, he has spent the past two years…READ MORE

headshot Adrian Teo

Adrian W. Teo

Chief Technology Officer

For more than 20 years, Adrian Teo has been a technology trailblazer in higher education. As the Chief Technology Officer (CTO) for the California Community… READ MORE

MEET THE RIBBIT INSTRUCTIONAL COACHING TEAM

What’s with the name?

We’re committed to radically transforming educator support.
Few things symbolize radical transformation more than a tadpole developing into a frog – hence the name Ribbit.